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Procter & Gamble's (P&G) Newest Product

For over 180 years, P&G has been there for millions to help them get the products they can trust in order to have a trusted brand to take care of their family rooms, kitchens, bathrooms, and much more! Being a brand which provides products and services of superior quality and value, P&G is also one which continues to focus on new consumer innovations, as they aim to be the continued #1 household brand for millions of families every day.

For their newest product, I have chosen to work with P&G to come up with and design a new, three-in-one, household soap - used for hand washing, washing laundry and dishes, and cleaning tough messes off surfaces such as countertops. With these three different areas just listed, people currently have to buy four different types of soap (hand soap, detergent, dish soap, and common household cleaner). With this new innovation, people will not have to worry about spending so much money on purchasing these several current types of soaps/cleaners - instead, this new innovation is a unique and safe three-in-one solution! Taking the unique ingredients from current brands such as Safeguard, Dawn, Tide, and Microban, we have the perfect product that eases all your worries!

More info to come very soon!

-Kevin Baker

Source: P&G purpose, values and principles (

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