Do you ever find yourself on a rollercoaster, juggling to complete all the things on your to-do list? If so, welcome to the club! A day in the life with Kevin is going to keep you on your toes; and who knows, maybe you will be surprised at how much I accomplish each day. (You'll probably want to be taking a break after only the first couple minutes!)
With all joking aside, I want to focus on the day in the life of Kevin in terms of digital media. Are you guilty like me for having to check your phone first thing when you wake up, and see what you have missed? Each morning, before I get out of bed, I have to scroll through Facebook, Instagram, emails and texts, and my agenda to prepare myself for the day ahead. Now while checking my agenda and planning my day can be normal and understandable to people, is checking all my social platforms really necessary right after I wake up? Reflecting and focusing on this week's first blog post for MKT 265 has got me wondering if all that is really necessary first thing in the morning. In today's day in age, the obvious answer is yes - it would probably be an extremely hard thing for me to get out of this routine, since the average person spends 1/3 of their day looking at some sort of device (Chang).
If you ask any of my co-workers, they will tell you that I am quite literally the energizer bunny, getting ten different things done at once. With all the work I do when in my store, I never have time to check my phone. After each workday is over, I go home and immediately check my phone and computer for social updates, complete homework if needed, and then work on other tasks for my freelance graphic work.
Through all the media streaming I do every day, there are many marketing tools and tricks that I see in online ads, email promotions, etc. And on top of that, there are new apps, tools within social platforms, games, etc. that are constantly changing and becoming available. The use of digital media will not be going anywhere anytime soon, and thanks to COVID-19 (one thing to thank it for), the reasons of having technology have become so much greater in needs for people. The use of digital media is so critical to marketing because companies can get reports and see how people shop, what they search for, and much more thanks to applications such as Google, Facebook, etc. that track all these searches from everyday users. As an example, I had recently searched for new pet food for my dog, and later that same day all I had for ads on Facebook were for different pet items with exclusive online only discounts from seeing that ad. It is both crazy and creepy that companies can do that, right?
As I conclude my first blog post, I am making it a personal goal of mine, a new year's resolution if you will, to focus less on streaming with sites and applications. If I see a catchy ad that interests me to buy something or play something based off my previous purchases, searches, or downloads, I will resist temptation and keep scrolling. Wish me luck! Have a great week everyone!
Source: Chang, L. (2015, June 14). Americans Spend An Alarming 4.7 Hours On Their Phones. Retrieved January 10, 2021, from https://www.digitaltrends.com/mobile/informate-report-social-media-smartphone-use/#:~:text=According%20to%20this%20latest%20research,%20people%20in%20the,least%20once%20every%20waking%20hour,%20if%20not%20more.